£24.23

Introduction to Mass Communication: Media Literacy and Culture

Education & Reference

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Description

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Product Specifications

Format: paperback
ASIN: 0072564946
Category: Books > Subjects > Children's Books > Education & Reference
Domain: Amazon UK
Release Date: 01 February 2002
Listed Since: 17 October 2006

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Introduction to Mass Communication: Media Literacy and Culture

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