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Introduction to Mass Communication: Media Literacy and Culture

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Description

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 February 2002
Listed Since
17 October 2006

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