Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition - Image 1

£71.91

McGraw-Hill Education Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition

Name: Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition
Brand: McGraw-Hill Education
Price: 71.91 GBP
Availability: InStock

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Description

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Product Specifications

Brand: McGraw-Hill Education
Format: Paperback
ASIN: 0073281239
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 01 April 2006
Listed Since: 18 December 2006

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McGraw-Hill Education Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition

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