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£49 today · usual range £43–£49 · best ever £43

Routledge Digital Analytics for Marketing (Mastering Business Analytics)

Amazon

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£49.32 £42.29 £43.82 £45.36 £46.89 £48.43 £49.96 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price range: £43 - £49

Price levels: 3 different prices over 48 days

Description
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0367456419
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
25 January 2024
Listed Since
08 July 2023

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