Marketing Analytics: Based on First Principles - Image 1

£43.57

Bloomsbury Academic Marketing Analytics: Based on First Principles

Name: Marketing Analytics: Based on First Principles
Brand: Bloomsbury Academic
Price: 43.57 GBP
Availability: InStock

Economics

Price History & Forecast

Last 41 days • 41 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 41 days • 1 price levels

Days at Price

Price Analysis

Most common price: £44 (41 days, 100.0%)

Price range: £44 - £44

Price levels: 1 different prices over 41 days

Description

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Key Features

Marketing Analytics: Based on First Principles

Product type: ABIS_BOOK

Brand: Bloomsbury Academic

Product Specifications

Brand: Bloomsbury Academic
Format: paperback
ASIN: 1352013193
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 March 2022
Listed Since: 27 October 2021

Barcode

No barcode data available

Bloomsbury Academic Marketing Analytics: Based on First Principles

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Bloomsbury Marketing Analytics: Based on First Principles

Marketing Strategy: Based on First Principles and Data Analytics

Digital Analytics for Marketing (Mastering Business Analytics)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Business Analytics: A Management Approach

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Marketing Analytics: A Machine Learning Approach

Routledge Creating Value with Data Analytics in Marketing Book

Principles of Marketing: A Value-Based Approach

FUNDAMENTALS OF MARKETING

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Business Analytics: A Contemporary Approach

Routledge Marketing Database Analytics - Data Insights Book

Fundamentals of Marketing

Fundamentals of Marketing

Data Analytics for Business: Foundations and Industry Applications

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Marketing Research: Delivering Customer Insight

Market-Driven Management: Strategic and Operational Marketing

Marketing Database Analytics: Transforming Data for Competitive Advantage

Business to Business Marketing: Relationships, Networks, and Strategies

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques