Marketing Database Analytics: Transforming Data for Competitive Advantage - Image 1

£48.89

Routledge Marketing Database Analytics: Transforming Data for Competitive Advantage

Name: Marketing Database Analytics: Transforming Data for Competitive Advantage
Brand: Routledge
Price: 48.89 GBP
Availability: InStock

Econometrics

It has never been this cheap. We have no record of a lower price.

£49 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £63 (32 days, 97.0%)

Price range: £49 - £63

Price levels: 2 different prices over 33 days

Description

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415657881
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 25 March 2013
Listed Since: 22 June 2012

Barcode

No barcode data available

Routledge Marketing Database Analytics: Transforming Data for Competitive Advantage

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Marketing Database Analytics - Data Insights Book

Data Analysis for Database Design

Business Database Systems

Digital Analytics for Marketing (Mastering Business Analytics)

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Marketing Analytics: Based on First Principles

Database Modeling and Design: Logical Design (The Morgan Kaufmann Series in Data Management Systems)

Bloomsbury Marketing Analytics: Based on First Principles

Digital Analytics for Marketing (Mastering Business Analytics)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Business Analytics: A Management Approach

Data Analytics for Business: Foundations and Industry Applications

Contemporary Issues in Digital Marketing

Big Data Analytics Techniques for Market Intelligence

Databases in Historical Research: Theory, Methods and Applications

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (MARKETING/SALES/ADV & PROMO)

Beginning Database Design: From Novice to Professional

Optimizing Big Data Management and Industrial Systems With Intelligent Techniques (Advances in Data Mining and Database Management)

Business Analytics: Methods and Cases for Data-Driven Decisions

Data Analytics for Pandemics: A COVID-19 Case Study (Intelligent Signal Processing and Data Analysis)

Managerial Perspectives on Intelligent Big Data Analytics

Data Analytics for Business: AI-ML-PBI-SQL-R