Digital Analytics for Marketing (Mastering Business Analytics) - Image 1

£134.24

Routledge Digital Analytics for Marketing (Mastering Business Analytics)

Name: Digital Analytics for Marketing (Mastering Business Analytics)
Brand: Routledge
Price: 134.24 GBP
Availability: InStock

E-commerce

It has never been this cheap. We have no record of a lower price.

£134 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 81 days · 81 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 81 days • 1 price levels

Days at Price

Price Analysis

Most common price: £134 (81 days, 100.0%)

Price range: £134 - £134

Price levels: 1 different prices over 81 days

Description

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036745792X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 25 January 2024
Listed Since: 08 July 2023

Barcode

No barcode data available

Routledge Digital Analytics for Marketing (Mastering Business Analytics)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Analytics for Marketing (Mastering Business Analytics)

Bloomsbury Marketing Analytics: Based on First Principles

Contemporary Issues in Digital Marketing

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Marketing Analytics: A Machine Learning Approach

Marketing Analytics: Based on First Principles

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Routledge Marketing Database Analytics - Data Insights Book

Digital Marketing

Marketing Database Analytics: Transforming Data for Competitive Advantage

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Social Media Analytics Strategy: Using Data to Optimize Business Performance

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

The SAGE Handbook of Digital Marketing

The Marketing Analytics Practitioner's Guide: Volume 3: Digital Marketing