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£150.81
Routledge Marketing Database Analytics - Data Insights Book
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£151 today · previous high £151 · all-time low £141
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Last 78 days · 78 data points (no recent data)
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Most common price: £141 (66 days, 84.6%)
Price range: £141 - £151
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Description
Key Features
Learn a step-by-step process for interpreting data to drive effective business decisions and gain competitive advantages.
Master the full spectrum of marketing analytics, covering everything from initial data setup to advanced exploration techniques.
Develop skills in customer segmentation and behavioral predictions to better understand your target audience.
Gain the ability to perform impact quantification to measure the actual effectiveness of your marketing efforts.
Focus on quantitative marketing metrics to turn raw numbers into meaningful insights for your organization.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415657873
- Category
- Books > Subjects > Computing & Internet > Databases > Data Storage & Management > Data Mining
- Domain
- Amazon UK
- Release Date
- 02 May 2013
- Listed Since
- 22 June 2012
Barcode
No barcode data available
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