£141.45

Routledge Marketing Database Analytics - Data Insights Book

Name: Routledge Marketing Database Analytics - Data Insights Book
Brand: Routledge
Price: 141.45 GBP
Availability: InStock

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Description

Marketing Database Analytics provides a clear, step-by-step process for understanding and interpreting data to drive better business decisions. While collecting data is a fundamental part of measuring marketing effectiveness, raw numbers only become valuable when they are analyzed with purpose. This book helps you move beyond simple data collection to meaningful analysis. Focusing on quantitative marketing metrics, this resource guides you through the entire lifecycle of data usage. You will learn how to handle everything from the initial data setup and exploration to more advanced applications like segmentation and behavioral predictions. By learning to quantify impact, you can transform your data into a source of competitive advantage. Whether you are looking to improve how you measure marketing success or want to better understand customer behavior through data, this book offers the technical foundation needed to turn numbers into actionable business intelligence.

Key Features

Learn a step-by-step process for interpreting data to drive effective business decisions and gain competitive advantages.

Master the full spectrum of marketing analytics, covering everything from initial data setup to advanced exploration techniques.

Develop skills in customer segmentation and behavioral predictions to better understand your target audience.

Gain the ability to perform impact quantification to measure the actual effectiveness of your marketing efforts.

Focus on quantitative marketing metrics to turn raw numbers into meaningful insights for your organization.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415657873
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 02 May 2013
Listed Since: 22 June 2012

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Routledge Marketing Database Analytics - Data Insights Book

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