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£150.84
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£151 today · previous high £151 · all-time low £151
Routledge Marketing Database Analytics - Data-Driven Business Insights
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Last 67 days · 67 data points (no recent data)
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Price distribution over 67 days • 1 price levels
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Most common price: £151 (67 days, 100.0%)
Price range: £151 - £151
Price levels: 1 different prices over 67 days
Description
Key Features
Routledge's Marketing Database Analytics covers the complete analytics lifecycle from data setup through segmentation and impact measurement.
Learn quantitative marketing metrics that help measure marketing effectiveness and drive data-informed business decisions.
Step-by-step process guides you through data exploration, behavioural prediction models, and actionable insight generation.
Addresses the gap between data collection and meaningful analysis, transforming numbers into strategic competitive advantages.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415657873
- Category
- Books > Subjects > Computing & Internet > Databases > Data Storage & Management > Data Mining
- Domain
- Amazon UK
- Release Date
- 02 May 2013
- Listed Since
- 22 June 2012
Barcode
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