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McGraw-Hill Education McGraw-Hill The New Direct Marketing - Database Strategy Book

Name: McGraw-Hill The New Direct Marketing - Database Strategy Book
Brand: McGraw-Hill Education

Management

Gone for 285 days. Could come back at any time — we're watching for you.

Out of stock 285 days · last price £795 · longest previous gap was 1 days

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Description

Stop losing valuable customers to competitors by becoming more proactive with your marketing efforts. The New Direct Marketing, Third Edition, provides a roadmap to increase sales through better management of customer information. This book teaches you how to gather, store, and utilize data to build a profitable strategy that distinguishes your brand from the crowd. By combining modern database technology with innovative direct marketing methods, you can learn to identify exactly what your customers need. This guide helps you understand their specific likes, dislikes, and desires, allowing you to move away from passive marketing and toward a system that drives real profit. It serves as an authoritative reference for database management theory and practice, helping you protect your most valuable assets: your customers.

Key Features

Learn techniques to gather, store, and use customer information to drive sales growth.

Identify customer needs, desires, and preferences to create more effective marketing campaigns.

Combine database technology with innovative direct marketing methods for better results.

Develop a profit-driven strategy to prevent losing customers to competitors.

Access an authoritative reference on database management theory and practical application.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0070580561
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 16 April 1999
Listed Since: 05 February 2007

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McGraw-Hill Education McGraw-Hill The New Direct Marketing - Database Strategy Book

Gone for 285 days. Could come back at any time — we're watching for you.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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