£95.56

Sage Publications Sage Optimal Database Marketing - Strategy and Data Mining

Price data last checked 13 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

Cheaper than 91% of the days we've watched it. Below what most people pay.

£96 today · 30-day average £106 · all-time low £85

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 78 days · 78 data points (no recent data)

Historical
Generating forecast…
£122.00 £80.75 £89.75 £98.75 £107.75 £116.75 £125.75 29 April 2026 18 May 2026 06 June 2026 25 June 2026 15 July 2026

Price Distribution

Price distribution over 78 days • 3 price levels

Days at Price
Current Price
7 days 1 day · current 70 days 0 18 35 53 70 £85 £96 £122 Days at Price

Price Analysis

Most common price: £122 (70 days, 89.7%)

Price range: £85 - £122

Price levels: 3 different prices over 78 days

Description
Master the essentials of database marketing with this comprehensive guide from Sage Publications. Designed to serve as a definitive resource, this book covers critical analytical strategies, test design, and data mining applications. Whether you are looking to improve targeting or refine your marketing efforts, this text provides the necessary framework for success. Through the use of interesting examples and real-world case studies, the book explains complex techniques in an accessible way. It connects various chapters to provide a cohesive learning experience. The material offers a deep treatment of statistical tools and methods, giving you the practical knowledge required to begin using these techniques immediately. By applying these methods, you can target marketing efforts more efficiently and effectively to drive better business results.

Key Features

Comprehensive coverage of database marketing applications and analytical strategies for modern business needs.

Practical guide to test design and data mining to improve your marketing accuracy.

Detailed treatment of statistical tools and methods that can be applied to your work immediately.

Educational case studies and examples that illustrate complex technical concepts clearly.

Strategic insights designed to help you target marketing efforts more efficiently and effectively.

Product Specifications
Brand
Sage Publications
Format
paperback
ASIN
0761923578
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
10 May 2002
Listed Since
05 February 2007

Barcode

No barcode data available