£122.00

Sage Publications Sage Optimal Database Marketing - Strategy and Data Mining

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Description

Master the essentials of database marketing with this comprehensive guide from Sage Publications. Designed to serve as a definitive resource, this book covers critical analytical strategies, test design, and data mining applications. Whether you are looking to improve targeting or refine your marketing efforts, this text provides the necessary framework for success. Through the use of interesting examples and real-world case studies, the book explains complex techniques in an accessible way. It connects various chapters to provide a cohesive learning experience. The material offers a deep treatment of statistical tools and methods, giving you the practical knowledge required to begin using these techniques immediately. By applying these methods, you can target marketing efforts more efficiently and effectively to drive better business results.

Key Features

Comprehensive coverage of database marketing applications and analytical strategies for modern business needs.

Practical guide to test design and data mining to improve your marketing accuracy.

Detailed treatment of statistical tools and methods that can be applied to your work immediately.

Educational case studies and examples that illustrate complex technical concepts clearly.

Strategic insights designed to help you target marketing efforts more efficiently and effectively.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
10 May 2002
Listed Since
05 February 2007

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No barcode data available

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