£120.25

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£120 today · usual range £90–£122 · best ever £90

Sage Publishing Sage Publications Optimal Database Marketing Strategy Guide

Amazon

Price History & Forecast

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Last 67 days · 67 data points (no recent data)

Historical
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£122.00 £86.84 £94.51 £102.18 £109.86 £117.53 £125.20 28 July 2026 13 August 2026 30 August 2026 15 September 2026 02 October 2026
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Price Distribution

Price distribution over 67 days • 4 price levels

Days at Price
Current Price
13 days 30 days 8 days · current 16 days 0 8 15 23 30 £90 £118 £120 £122 Days at Price

Price Analysis

Most common price: £118 (30 days, 44.8%)

Price range: £90 - £122

Price levels: 4 different prices over 67 days

Description
Master the art of data-driven decision making with Optimal Database Marketing by Sage Publications. This comprehensive guide covers essential database marketing applications, analytical strategies, and test design. Designed for professionals seeking to target marketing efforts efficiently and effectively, the text provides detailed treatment of statistical tools and methods. Through interesting examples and case studies, this book illustrates complex techniques and connects theoretical concepts to practical use. It offers the depth required to understand and immediately apply statistical methods to your marketing workflows. Whether you are looking to improve analytical strategies or refine your data mining processes, this resource serves as a definitive guide for modern marketing professionals.

Key Features

Sage Publications provides a definitive guide to database marketing applications and analytical strategies.

Learn practical test design methods to improve the efficiency of your marketing efforts.

The text includes detailed treatment of statistical tools and methods for immediate application.

Case studies and interesting examples illustrate complex techniques for better understanding.

This resource covers essential topics including data mining and strategic development.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
0761923578
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
10 May 2002
Listed Since
05 February 2007

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