£140.52

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£141 today · previous high £141 · all-time low £136

IGI Global Application of Gaming in New Media Marketing

Amazon

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Last 70 days · 70 data points (no recent data)

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£140.52 £135.98 £136.97 £137.96 £138.95 £139.94 £140.93 26 July 2026 12 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price Distribution

Price distribution over 70 days • 2 price levels

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Current Price
12 days 58 days · current 0 15 29 44 58 £136 £141 Days at Price

Price Analysis

Most common price: £141 (58 days, 82.9%)

Price range: £136 - £141

Price levels: 2 different prices over 70 days

Description

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 September 2018
Listed Since
27 January 2020

Barcode

No barcode data available

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