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£71.99
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£72 today · cheaper than every other day in the last 3 months
PEARSON EDUCATION Pearson Principles of Direct, Database and Digital Marketing
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Description
Key Features
This fifth edition of Principles of Direct, Database and Digital Marketing is published by Pearson Education.
Authors Alan Tapp, Ian Whitten, and Matthew Housden provide updated expertise across direct marketing disciplines.
The text examines how companies can harness the online world to grow their marketing impact.
Learn about the specific roles that information and databases play within modern marketing systems.
This English language book explores why non-digital direct marketing methods still maintain power today.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0273756508
- Domain
- Amazon UK
- Release Date
- 12 December 2013
- Listed Since
- 24 July 2013
Barcode
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