£226.78

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£227 today · all-time low £217 (Sep 2026) · usually £226

Big Data Analytics for Digital Marketing - Business Science

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£228.95 £215.61 £218.52 £221.43 £224.34 £227.25 £230.16 31 July 2026 15 August 2026 31 August 2026 16 September 2026 02 October 2026
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29 days 6 days 1 day · current 28 days 0 7 15 22 29 £217 £226 £227 £229 Days at Price

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Most common price: £217 (29 days, 45.3%)

Price range: £217 - £229

Price levels: 4 different prices over 64 days

Description

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing explores a unique moment in data analysis history. The convergence of big data availability, low-cost commodity hardware, and new information management software allows for the analysis of large data sets quickly and cost-effectively. This book examines how these trends provide a leap forward to realize gains in efficiency, productivity, revenue, and profitability. By understanding how data plays a role in gaining valuable insights about target audiences, professionals can improve decision-making processes within digital marketing, customer relationship management, and e-services.

Key Features

Explores how big data and low-cost commodity hardware enable fast and cost-effective analysis of large data sets.

Focuses on improving accuracy, efficiency, and decision-making specifically within the digital marketing sector.

Examines the potential for increased productivity, revenue, and profitability through advanced data analysis.

Provides insights into using data to understand target audiences for better marketing results.

Covers essential topics including customer relationship management and e-services within the digital landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 June 2021
Listed Since
10 May 2021

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