£149.99

Data Analytics for Business: Foundations and Industry Applications

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£149.99 £99.05 £110.16 £121.28 £132.39 £143.51 £154.62 01 June 2025 31 July 2025 30 September 2025 30 November 2025 30 January 2026

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39 days 39 days 68 days 5 days 5 days 2 days 66 days 20 days · current 0 17 34 51 68 £104 £110 £127 £136 £139 £140 £142 £150 Days at Price

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Price range: £104 - £150

Price levels: 8 different prices over 244 days

Description

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 April 2022
Listed Since
03 November 2021

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