Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) - Image 1

£51.99

Routledge Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Name: Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Brand: Routledge
Price: 51.99 GBP
Availability: InStock

Information Management

This is the most expensive it has ever been. Walk away.

£52 today · previous high £52 · all-time low £46

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £52 (43 days, 57.3%)

Price range: £46 - £52

Price levels: 3 different prices over 75 days

Description

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367819791
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 08 November 2021
Listed Since: 29 April 2021

Barcode

No barcode data available

Routledge Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Big Data for Managers: Creating Value

Digital Analytics for Marketing (Mastering Business Analytics)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Big Data Analytics: A Guide to Data Science Practitioners Making the Transition to Big Data (Chapman & Hall/CRC Data Science Series)

Big Data for Managers: Creating Value

Big Data Analytics: A Guide to Data Science Practitioners Making the Transition to Big Data (Chapman & Hall/CRC Data Science Series)

Marketing Analytics: Based on First Principles

The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data (Innovation and Technology Horizons)

Data Analytics for Business: AI-ML-PBI-SQL-R

Win with Advanced Business Analytics: Creating Business Value from Your Data: 62 (Wiley and SAS Business Series)

Business Analytics: A Management Approach

Applied Data Analytics - Principles and Applications (River Publishers Series in Signal, Image and Speech Processing)

Effective Data Analysis: Hard and Soft Skills to Accelerate Your Career

Digital Analytics for Marketing (Mastering Business Analytics)

Analytics and Data Science: Advances in Research and Pedagogy: 21 (Annals of Information Systems, 21)

Marketing Database Analytics: Transforming Data for Competitive Advantage

Big Data Management and Analytics: Concepts, Tools, and Applications

Data Analysis for Business, Economics, and Policy

Deep Data Analytics for New Product Development

Big Data Analytics for Sensor-Network Collected Intelligence (Intelligent Data-Centric Systems)

Data Science in R: A Case Studies Approach to Computational Reasoning and Problem Solving (Chapman & Hall/CRC: The R Series)