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£140.44
Bloomsbury Academic Bloomsbury Marketing Analytics: Based on First Principles
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Description
Key Features
Learn from world-leading authorities who provide a contemporary overview of modern marketing analytics and big data applications.
Utilize a powerful framework that organizes complex data analysis techniques around solving four core marketing problems.
Gain expertise in cutting-edge data analytics techniques to support effective strategic decision-making in any organization.
Develop the vital skill set required for successful marketing professionals operating in today's data-driven business environment.
Apply the 'First Principles of Marketing' to transform data into actionable insights for organizational growth.
Product Specifications
- Brand
- Bloomsbury Academic
- Format
- hardcover
- ASIN
- 1352013215
- Domain
- Amazon UK
- Release Date
- 24 March 2022
- Listed Since
- 21 October 2021
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