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£140.04

Bloomsbury Academic Bloomsbury Marketing Analytics: Based on First Principles

Name: Bloomsbury Marketing Analytics: Based on First Principles
Brand: Bloomsbury Academic
Price: 140.04 GBP
Availability: InStock

Decision Making

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Description

Master the essential skills for modern marketing professionals with Marketing Analytics: Based on First Principles. As organizations increasingly prioritize big data and data analytics for strategic decision-making, having a strong grasp of these techniques is vital for success. This book, authored by world-leading authorities, provides a contemporary overview of the field and covers a wide range of cutting-edge data analytics techniques. Instead of just presenting tools, this text offers a powerful framework that organizes data analysis around solving four fundamental marketing problems. By focusing on the 'First Principles of Marketing,' readers can learn to apply data-driven insights to real-world business challenges. This resource is designed to help you bridge the gap between raw data and effective strategic action, making it an important addition to your professional toolkit in the evolving business landscape.

Key Features

Learn from world-leading authorities who provide a contemporary overview of modern marketing analytics and big data applications.

Utilize a powerful framework that organizes complex data analysis techniques around solving four core marketing problems.

Gain expertise in cutting-edge data analytics techniques to support effective strategic decision-making in any organization.

Develop the vital skill set required for successful marketing professionals operating in today's data-driven business environment.

Apply the 'First Principles of Marketing' to transform data into actionable insights for organizational growth.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1352013215
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 24 March 2022
Listed Since: 21 October 2021

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Bloomsbury Academic Bloomsbury Marketing Analytics: Based on First Principles

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