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Bloomsbury Marketing Analytics - First Principles Book

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Description

Master the essential skills for modern marketing professionals with Marketing Analytics: Based on First Principles by Bloomsbury Academic. As organizations prioritize big data and data analytics for strategic decision-making, this book provides a contemporary overview of cutting-edge techniques. Authored by world-leading authorities, the text offers a powerful framework that organizes complex data analysis around the four underlying First Principles of Marketing. This approach helps readers solve fundamental marketing problems through structured data application. It is an essential resource for anyone looking to integrate data analytics into their professional marketing skillset.

Key Features

Marketing Analytics: Based on First Principles provides a contemporary overview of modern data analytics and big data techniques.

Authored by world-leading authorities to ensure high-quality academic and professional insights.

Uses a unique framework that organizes data analysis around the four First Principles of Marketing.

Developed by Bloomsbury Academic to help professionals build vital skills for strategic decision-making.

Focuses on solving real-world marketing problems through the application of cutting-edge data techniques.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 March 2022
Listed Since
21 October 2021

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