Handbook of Media Economics, 2 Vol Set: Volume 2V (Handbooks in Economics, Volume 2V) - Image 1

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North Holland Handbook of Media Economics, 2 Vol Set: Volume 2V (Handbooks in Economics, Volume 2V)

Name: Handbook of Media Economics, 2 Vol Set: Volume 2V (Handbooks in Economics, Volume 2V)
Brand: North Holland

Economics

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Description

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Product Specifications

Brand: North Holland
Format: Hardcover
ASIN: 0444636919
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 02 November 2015
Listed Since: 26 August 2015

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North Holland Handbook of Media Economics, 2 Vol Set: Volume 2V (Handbooks in Economics, Volume 2V)

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