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Elsevier Handbook of Media Economics, 2 Vol Set: Volume 2V (Handbooks in Economics, Volume 2V)

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Description
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Product Specifications
Brand
Elsevier
Format
hardcover
ASIN
0444636919
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
02 November 2015
Listed Since
26 August 2015

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