£41.99

Sage Publications Understanding Media Economics

Name: Understanding Media Economics
Brand: Sage Publications
Price: 41.99 GBP
Availability: InStock

Reference

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£42 today · all-time low £42 (Jun 2026) · usually the usual

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Description

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute 'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412930774
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 18 April 2013
Listed Since: 13 November 2006

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Sage Publications Understanding Media Economics

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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