£113.55

Sage Publications Understanding Media Economics

Name: Understanding Media Economics
Brand: Sage Publications
Price: 113.55 GBP
Availability: InStock

Economics

This is the usual price. Wait for it to drop, or tell us your number.

£114 today · usual range £0–£0 · best ever £96

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 632 days • 632 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 632 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £116-123 (364 days, 57.6%)

Price range: £96 - £130

Price levels: 4 price ranges over 632 days

Description

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 1412930766
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 17 April 2013
Listed Since: 16 March 2009

Barcode

No barcode data available

Sage Publications Understanding Media Economics

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Media Economics, 2 Vol Set: Volume 2V (Handbooks in Economics, Volume 2V)

De Gruyter Handbook of Media Economics (De Gruyter Handbooks in Business, Economics and Finance)

Media Economics: Applying Economics to New and Traditional Media

Handbook of Media Economics, Vol 1b: Volume 1b (Handbooks in Economics, Volume 1B)

The Economics of the Mass Media (The International Library of Critical Writings in Economics series)

Critical Political Economy of the Media: An Introduction (Communication and Society)

Media Firms: Structures, Operations, and Performance

Routledge - The British Media Industries: An Introduction

Understanding the Business of Global Media in the Digital Age

Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Understanding the Business of Global Media in the Digital Age

Media Policy for the 21st Century in the United States and Western Europe (New Media: Policy & Social Research Issues)

Media Business Models: Breaking the Traditional Value Chain

The Political Economies of Media: The Transformation of the Global Media Industries

Handbook of Media and Communication Economics: A European Perspective

Media Psychology

The Media and Entertainment Industries: Readings in Mass Communications (Media Economics Series)

European Media Law

Handbook of Media Management and Economics

European Media in the Digital Age: Analysis and Approaches

Handbuch Medienmanagement

The Routledge Companion to Media Industries (Routledge Media and Cultural Studies Companions)

Media Law for Producers

Media Law: Cases & Commentary