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Springer - Managing Media Firms and Industries Book

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Description

Explore the unique complexities of the media landscape with Managing Media Firms and Industries. This volume from the Media Business and Innovation series provides deep insight into the specific nature and practice of media management. It addresses whether managing media companies requires a specialized skill set by comparing these organizations to other industries. Readers will find detailed assessments of management practices, human resources development, and operational aspects that define the media sector. The text evaluates the current state of research in media management theory by drawing on established management principles and insights from various other disciplines. This book is an essential resource for understanding how media firms operate differently from traditional businesses. It also offers a look at future research directions and practical implications for those working in media management today.

Key Features

Gain insight into the specific management practices and operational aspects that distinguish media firms from other industries.

Examine how human resources development and specialized skill sets apply specifically to the media business environment.

Analyze the successes and limitations of current media management theory through the lens of various academic disciplines.

Identify future research dimensions and practical applications for professionals working within the media sector.

Compare media firm management models with traditional industry standards to understand unique organizational needs.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 August 2016
Listed Since
21 May 2016

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No barcode data available

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