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Routledge Media Management: A Casebook Approach - Routledge
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Description
Key Features
Media Management casebook by Routledge focuses on the manager's role and critical skills essential for success in today's media organisations.
Real-world case studies throughout the text promote active critical thinking and problem-solving capabilities relevant to media careers.
Covers key management topics including diversity initiatives, group cultures, progressive discipline practices, and training strategies.
Addresses market-driven journalism and other current concerns shaping media industry management and strategic decision-making.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138901016
- Domain
- Amazon UK
- Release Date
- 31 August 2015
- Listed Since
- 16 February 2015
Barcode
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