£175.00

Routledge Media Management: A Casebook Approach Textbook

Name: Routledge Media Management: A Casebook Approach Textbook
Brand: Routledge
Price: 175.0 GBP
Availability: InStock

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Description

Prepare for a career in modern media with Media Management: A Casebook Approach from the Routledge Communication Series. This text provides a detailed look at the manager's role within contemporary media organizations, focusing on the essential skills and responsibilities required to succeed in a changing landscape. By using media-based cases, this book encourages critical thinking and problem-solving. Students can engage with real-world scenarios that address vital management topics such as diversity, group cultures, progressive discipline, and training. It also examines market-driven journalism and other key concerns facing today's leaders. This casebook approach helps students anticipate and prepare for future professional experiences. It is designed to help learners navigate the major changes occurring in the media industry by applying theoretical knowledge to practical, real-world situations.

Key Features

Real-world media cases help students develop critical thinking and problem-solving skills for their future careers.

Covers essential management topics including diversity, group cultures, and progressive discipline.

Prepares readers for the modern media landscape by addressing market-driven journalism and training.

Provides a detailed look at the specific roles and responsibilities of managers in media organizations.

Uses a casebook approach to help students anticipate actual professional experiences.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138901016
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 31 August 2015
Listed Since: 16 February 2015

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Routledge Media Management: A Casebook Approach Textbook

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