Media Promotion & Marketing for Broadcasting, Cable & the Internet - Image 1

£145.30

Routledge Media Promotion & Marketing for Broadcasting, Cable & the Internet

Name: Media Promotion & Marketing for Broadcasting, Cable & the Internet
Brand: Routledge
Price: 145.3 GBP
Availability: InStock

Telecommunications

It has never been this cheap. We have no record of a lower price.

£145 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 54 days · 54 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 54 days • 1 price levels

Days at Price

Price Analysis

Most common price: £145 (54 days, 100.0%)

Price range: £145 - £145

Price levels: 1 different prices over 54 days

Description

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. Review Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113816867X
Category: Books > Subjects > Science, Nature & Maths > Engineering & Technology > Electronics & Communications Engineering > Telecommunications
Domain: Amazon UK
Release Date: 07 November 2015
Listed Since: 02 November 2015

Barcode

No barcode data available

Routledge Media Promotion & Marketing for Broadcasting, Cable & the Internet

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Policy for the 21st Century in the United States and Western Europe (New Media: Policy & Social Research Issues)

Routledge Media Perspectives for the 21st Century Book

The Media Book

Handbuch Medienmanagement

Handbook of Media Economics, Vol 1b: Volume 1b (Handbooks in Economics, Volume 1B)

Audience Responses To Media Diversification: Coping With Plenty (Routledge Communication Series)

De Gruyter Handbook of Media Economics (De Gruyter Handbooks in Business, Economics and Finance)

Media Firms: Structures, Operations, and Performance

Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)

Public Service Media in Europe: A Comparative Approach (Routledge Studies in European Communication Research and Education)

Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Media Business Models: Breaking the Traditional Value Chain

Media Law in the Czech Republic

The Illustrated Guide to the Mass Communication Research Project

The Political Economies of Media: The Transformation of the Global Media Industries

Media Management: A Casebook Approach (Routledge Communication Series)

Routledge Digital Tech and the Future of Broadcasting Book

Mass Communications Research Resources: An Annotated Guide (Routledge Communication Series)

Critical Political Economy of the Media: An Introduction (Communication and Society)