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Routledge Media Promotion & Marketing for Broadcasting, Cable & the Internet

Amazon

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Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
113816867X
Category
Books > Subjects > Science, Nature & Maths > Engineering & Technology > Electronics & Communications Engineering > Telecommunications
Domain
Amazon UK
Release Date
07 November 2015
Listed Since
02 November 2015

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