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£74.34

Edward Elgar Publishing Management and Innovation in the Media Industry

Name: Management and Innovation in the Media Industry
Brand: Edward Elgar Publishing
Price: 74.34 GBP
Availability: InStock

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Description

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management. About the Author Edited by Cinzia Dal Zotto, University of Neuchâtel, Switzerland and Hans van Kranenburg, Professor of Corporate Strategy, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1847201091
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 28 December 2008
Listed Since: 09 June 2008

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Edward Elgar Publishing Management and Innovation in the Media Industry

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