Now Media: The Evolution of Electronic Communication - Image 1

£60.97

Routledge Now Media: The Evolution of Electronic Communication

Name: Now Media: The Evolution of Electronic Communication
Brand: Routledge
Price: 66.36 GBP
Availability: InStock

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Description

Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now media' of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now media.' This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now media.' Discussions on rapidly evolving ‘now media' stakeholders, such as influencers and YouTubers are included, and attention is paid to AI throughout the book. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1032704306
Category: Books > Subjects > Arts & Photography > Graphic Arts > Animation
Domain: Amazon UK
Release Date: 07 May 2025
Listed Since: 12 November 2024

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Routledge Now Media: The Evolution of Electronic Communication

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