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Routledge Media Entertainment: Psychology of Its Appeal Book

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Description

Explore the academic foundations of media enjoyment with Media Entertainment: The Psychology of Its Appeal from the Routledge Communication Series. Edited by Zillmann and Vorderer, this collection brings together experts from the fields of psychology, sociology, and communication to examine why we engage with media. The text focuses on the primary function of media entertainment, which is the attainment of gratification. By analyzing various essential forms of media, the chapters summarize current findings and provide a broad overview of what is known about media appeal. This systematic exploration offers an integrated perspective on how different media forms function and satisfy audience needs, making it a valuable resource for understanding the psychological drivers behind modern entertainment.

Key Features

This Routledge Communication Series book provides a systematic academic exploration of media entertainment.

Editors Zillmann and Vorderer have assembled a diverse group of scholars from psychology, sociology, and communication.

The text examines the primary function of media entertainment through the lens of gratification attainment.

Chapters summarize pertinent findings to offer a clear overview of the appeal and function of media forms.

This collection offers a degree of integration regarding the essential forms of media entertainment studied.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 April 2014
Listed Since
23 December 2006

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