£140.72

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£141 today · previous high £141 · all-time low £138

Routledge Research in Media Promotion (Routledge Communication Series)

Amazon

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£140.72 £137.74 £138.39 £139.04 £139.69 £140.34 £140.99 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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1 day 56 days · current 0 14 28 42 56 £138 £141 Days at Price

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Most common price: £141 (56 days, 98.2%)

Price range: £138 - £141

Price levels: 2 different prices over 57 days

Description
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
080583382X
Category
Books > Subjects > Arts & Photography > Performing Arts
Domain
Amazon UK
Release Date
01 May 2014
Listed Since
16 February 2007

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