£147.25

Routledge Electronic Media Management, Revised - 5th Edition

Name: Routledge Electronic Media Management, Revised - 5th Edition
Brand: Routledge
Price: 147.25 GBP
Availability: InStock

Communication & Presentation

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Description

Stay ahead in the rapidly shifting media landscape with the fifth edition of Electronic Media Management, Revised. This updated classic from Routledge addresses the massive changes in how information is transmitted and consumed. It provides a deep look into the role of the Internet as a permanent information format and explores the growing trend of media convergence. This edition is designed for students and professionals who need to understand modern broadcast and cable regulations and policies. Beyond technology, the text covers essential management theory, audience analysis, broadcast promotion, and marketing strategies. With a fresh set of case studies and study questions, this book provides the practical knowledge needed to navigate the complexities of contemporary media management and communication.

Key Features

Updated coverage of the Internet as a primary information transmission format and its role in modern media.

Detailed discussions on media convergence and how different platforms are merging in the current landscape.

Latest information regarding broadcast and cable regulations and industry policies.

Includes a fresh batch of case studies to provide real-world context for management concepts.

Comprehensive sections on management theory, audience analysis, and broadcast promotion.

Integrated study questions to help reinforce learning and test comprehension of key topics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138129275
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 05 October 2015
Listed Since: 27 October 2015

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Routledge Electronic Media Management, Revised - 5th Edition

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