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Routledge Electronic Media Management, Revised - Routledge 5th Edition
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Description
Key Features
Fifth edition includes thorough discussions on the Internet and its role in modern media distribution and information transmission.
Covers media convergence and its impact on broadcast, cable, and digital platforms in detail.
Features fresh case studies and study questions designed to reinforce key concepts and real-world applications.
Addresses latest broadcast and cable regulations and policies relevant to current media operations.
Combines management theory, audience analysis, and promotional strategies for comprehensive media management coverage.
Published by Routledge, a leading academic and professional publisher in media and communication studies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138129275
- Domain
- Amazon UK
- Release Date
- 05 October 2015
- Listed Since
- 27 October 2015
Barcode
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