£126.37

Routledge Traditional Media and the Internet Business Models

Name: Routledge Traditional Media and the Internet Business Models
Brand: Routledge
Price: 115.18 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolving landscape of media industries with this special double issue of the International Journal on Media Management. Published by Routledge, this collection examines how traditional media sectors adapt to the digital age. The text provides a deep look into the shift toward Internet-based business models and how established companies navigate new online environments. Through eleven specialized articles, readers gain insights into online content delivery, the connection between online and offline media products, and the changes occurring within the media value chain. The research covers diverse topics including music product marketing, content strategies, and comparative studies of Web strategies across different countries. By combining theoretical discussions with empirical investigations, this volume helps professionals and academics understand the efforts of traditional media incumbents to survive and thrive in a digital world.

Key Features

Examines Internet business models specifically from the perspective of traditional media sectors.

Includes eleven specialized articles covering online content delivery and media value chains.

Provides research on the relationship between online and offline media products.

Analyzes online marketing strategies for music products and digital content.

Offers comparative studies of Web content and strategies across various countries.

Combines theoretical discussions with empirical investigations for a complete view.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138441430
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 27 July 2017
Listed Since: 26 July 2017

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Routledge Traditional Media and the Internet Business Models

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