£136.81

Routledge - Understanding Engagement in Transmedia Culture

Name: Routledge - Understanding Engagement in Transmedia Culture
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Performing Arts

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Description

In the modern media landscape, audience engagement has become the top priority for the screen industries. This book by Routledge provides a new, interdisciplinary model to help professionals and academics understand how audiences interact with content. Instead of treating engagement as a vague concept, this work examines it as a specific type of behavior, a form of response, and a cost to the audience that ultimately provides value to screen industries. By asking what practitioners and audiences actually mean when they describe content as engaging, this text bridges the gap between industry terminology and real-world application. The research uses audience focus groups and practitioner interviews to build a practical model. It explores the complex relationship between the screen industry, the content produced, and the audiences that consume it. This is an essential resource for anyone looking to study how media works in a transmedia world.

Key Features

Provides a new interdisciplinary model for analyzing audience engagement as a specific behavior and response.

Examines the value that audience engagement brings to the modern screen industries.

Uses real-world data from audience focus groups to define what engagement means in practice.

Includes insights from practitioner interviews to connect industry goals with audience reality.

Explores the relationship between content production and the audiences that interact with it.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138632783
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 06 December 2019
Listed Since: 02 September 2019

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Routledge - Understanding Engagement in Transmedia Culture

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