£149.92

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£150 today · previous high £150 · all-time low £147

Routledge Understanding Engagement in Transmedia Culture - Routledge

Amazon

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Price range: £147 - £150

Price levels: 2 different prices over 73 days

Description

This interdisciplinary book examines how audiences engage with screen content in today's transmedia landscape. Combining audience focus groups and practitioner interviews, it presents a comprehensive model for understanding engagement as a behaviour, response form, and cost-benefit dynamic that directly impacts the screen industries. The study explores what audiences and screen professionals actually mean when they describe content as 'engaging' and unpacks the complex relationship between production studios, their creative output, and audience interaction. Essential reading for media scholars, industry professionals, and anyone seeking to understand the mechanisms driving viewer investment in contemporary entertainment across multiple platforms.

Key Features

Offers an interdisciplinary framework for analysing audience engagement with screen content in transmedia environments.

Based on empirical research including audience focus groups and interviews with screen industry practitioners.

Explores the definition and measurement of engagement as behaviour, response, and value exchange.

Published by Routledge, a leading academic publisher in media and communication studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2019
Listed Since
02 September 2019

Barcode

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