Audience Studies: A Japanese Perspective (Routledge Advances in Internationalizing Media Studies) - Image 1

£82.79

Routledge Audience Studies: A Japanese Perspective (Routledge Advances in Internationalizing Media Studies)

Name: Audience Studies: A Japanese Perspective (Routledge Advances in Internationalizing Media Studies)
Brand: Routledge
Price: 81.19 GBP
Availability: InStock

Media Studies

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Description

This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world’s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the ‘internationalisation’ of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415800137
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 05 August 2009
Listed Since: 09 February 2009

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Routledge Audience Studies: A Japanese Perspective (Routledge Advances in Internationalizing Media Studies)

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