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Sage Publishing Sage Media Audiences: Effects, Users, Institutions, and Power

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Description

Explore the complex evolution of media audiences with this comprehensive text from Sage Publishing. Whether engaging with television, the Internet, or print, understanding the role of the audience is essential in a changing communication landscape. This second edition tracks historical shifts from telegraphy and radio to modern digital platforms. The book examines the concept of media audiences through four distinct perspectives. It analyzes how audiences function as victims of mass media and as market constructions. By studying the relationship between users, institutions, and power, readers gain a deeper understanding of how mediated communication shapes our world.

Key Features

This second edition from Sage Publishing explores the evolving concept of media audiences across different historical eras.

The text analyzes the shift in communication from print and telegraphy to film, television, and the Internet.

Readers can examine media audiences through four broad perspectives including effects, users, institutions, and power.

The content investigates how audiences act as victims of mass media and as market constructions.

This book provides a deep look into how people engage with media through TV, the Internet, and music.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 May 2020
Listed Since
10 May 2019

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