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Sage Publishing Audiences: A Sociological Theory of Performance and Imagination

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Description

Explore 50 years of audience research theory and methodology with this comprehensive sociological study from Sage Publications. This introductory work bridges media consumption and everyday life, demonstrating how postmodern thinking transforms the analysis of cultural practices and social behaviour. Designed for students and scholars in communication studies, this book addresses why audiences matter in the social sciences and humanities, offering critical frameworks for understanding how people engage with media in contemporary society. Perfect for anyone studying communication theory, media studies, or cultural analysis who seeks to understand the relationship between audience behaviour and broader patterns of social life.

Key Features

Sage Publications offers a rigorous sociological framework for studying audience performance and imagination across media consumption contexts.

The book covers 50 years of theoretical and methodological debate in audience research, providing historical context for contemporary studies.

This introductory work integrates postmodern thinking to analyse how audiences shape and are shaped by everyday cultural practices.

Designed for communication studies students and scholars seeking to understand the connection between media and social behaviour.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 April 1998
Listed Since
15 February 2007

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