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£156.00

Sage Publications Audiences: A Sociological Theory of Performance and Imagination

Name: Audiences: A Sociological Theory of Performance and Imagination
Brand: Sage Publications
Price: 143.19 GBP
Availability: InStock

Communication

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Description

Audiences: A Sociological Theory of Performance and Imagination by Sage Publications offers a foundational look into critical audience research. This book serves as a primary introductory work for those looking to understand the deep connection between media consumption and everyday life. By moving beyond traditional methods, it uses postmodern thinking to analyze a "whole way of life," providing a perspective that sets it apart from other academic texts in the field. As audiences remain a complex and problematic subject of study, this work provides a timely review of the theoretical and methodological debates that have shaped the social sciences and humanities over the last 50 years. It is an essential resource for students and scholars interested in communication studies, sociology, and the evolving ways people interact with media in a modern context. Whether you are researching media consumption or studying the history of social science methodology, this text provides the necessary framework to explore how audiences function within society.

Key Features

Provides a foundational introduction to critical audience research for students and academics.

Explores the direct connection between media consumption and the realities of everyday life.

Uses postmodern thinking to offer a comprehensive analysis of a "whole way of life."

Offers a detailed review of theoretical and methodological debates from the past 50 years.

Addresses the complex nature of audiences within the social sciences and humanities.

Serves as a key resource for understanding the evolution of communication studies.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 080398961X
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 28 April 1998
Listed Since: 15 February 2007

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Sage Publications Audiences: A Sociological Theory of Performance and Imagination

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