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£125.00
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£125 today · cheaper than every other day in the last 3 months
Routledge Audience Research Methodologies: Innovation & Consolidation
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Description
Key Features
Edited volume published by Routledge covering contemporary audience research methodologies and their application in European communication studies.
Addresses methodological challenges arising from transformations in how people engage with media content, technologies and institutions.
Explores diversification, integration and triangulation of research methods designed specifically for modern audience analysis.
Contributes to developing a comprehensive repertoire of audience research approaches suited to evolving media practices and digital communication contexts.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415827353
- Domain
- Amazon UK
- Release Date
- 29 July 2013
- Listed Since
- 04 February 2013
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