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Routledge - A Reader on Audience Development and Cultural Policy

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£147.25 £128.28 £132.42 £136.56 £140.70 £144.84 £148.98 31 July 2026 04 August 2026 09 August 2026 13 August 2026 18 August 2026
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Price range: £130 - £147

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Description

Explore the evolution of arts marketing and audience development with this comprehensive collection from Routledge. This volume brings together twenty-two chapters that examine the traditions, philosophies, and approaches used to increase engagement within the arts. Designed to be accessible to both academic researchers and cultural sector professionals, the book provides a deep look into how these practices became essential management tools. By covering a wide range of topics and international perspectives, it offers a detailed history of the field. This edited volume serves as an invaluable resource for anyone studying the management and policy frameworks that shape modern cultural institutions.

Key Features

This Routledge publication contains twenty-two chapters focused on arts marketing and audience development.

The content is curated to be accessible for both academic study and professional use in the cultural sector.

The book explores the various traditions and philosophies that underpin methods for increasing arts audiences.

Readers can access a wide range of topics and international perspectives within this edited volume.

The text explains how arts marketing and audience development became important management practices in the cultural sector.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 February 2024
Listed Since
28 September 2023

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