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Wiley The Handbook of Media Audiences - Research Guide

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Description

The Handbook of Media Audiences by Wiley provides a detailed overview of the complexity and diversity found in audience studies within the digital media era. This text examines how the study of audiences is changing in relation to digital media while recognizing the value of traditional approaches. It explains how these established methods can evolve to meet the needs of a changing media world. Readers gain diverse perspectives on what it means to be an audience, how to theorize audiences, and the best ways to conduct research today. The book argues that the field functions most effectively by identifying specific audience problems and applying targeted research methods to address them. This makes it a valuable resource for those studying media and communication research.

Key Features

Wiley presents a comprehensive overview of audience studies in the age of digital media.

This handbook examines how traditional audience research approaches can evolve with the changing media landscape.

The text offers diverse perspectives on theorizing and researching audiences in a modern context.

The book focuses on identifying specific audience problems to apply effective research methods.

This resource details how the study of audiences is changing due to the advent of digital media.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
08 April 2011
Listed Since
01 February 2008

Barcode

No barcode data available

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