£79.74

Sage Publications Audience Analysis

Name: Audience Analysis
Brand: Sage Publications
Price: 79.74 GBP
Availability: InStock

Language Study & Reference

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Description

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761910026
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 13 August 1997
Listed Since: 14 December 2006

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Sage Publications Audience Analysis

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