£140.51

Routledge The Mass Audience: Rediscovering the Dominant Model

Name: Routledge The Mass Audience: Rediscovering the Dominant Model
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Communication

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Description

Explore the evolution of media studies with The Mass Audience: Rediscovering the Dominant Model from the Routledge Communication Series. This work examines how the concept of the audience emerged in the early 20th century as a large, unified collection of people connected through media exposure. For decades, this mass audience construct served as the primary way for industry, government, and social theorists to map and understand people. Because this model became so pervasive, it is often taken for granted in modern discourse. This book revisits that history, reopening inquiry into the meaning and impact of the dominant model that shaped how we view media consumption. It provides a necessary look at the foundations of communication theory and how these historical perspectives continue to influence the study of audiences today.

Key Features

Part of the respected Routledge Communication Series for academic study.

Examines the historical rise of the mass audience concept in the early 20th century.

Analyzes how media exposure creates a unified collection of people for social theorists.

Provides insight into how industry and government use audience mapping models.

Reopens inquiry into the dominant models used in modern media scholarship.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0805823042
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 01 October 1996
Listed Since: 23 December 2006

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Routledge The Mass Audience: Rediscovering the Dominant Model

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