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Sage Publications Media Audiences: Effects, Users, Institutions, and Power

Name: Media Audiences: Effects, Users, Institutions, and Power
Brand: Sage Publications
Price: 99.83 GBP
Availability: InStock

Market Research

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Description

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1506397409
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 11 May 2020
Listed Since: 10 May 2019

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Sage Publications Media Audiences: Effects, Users, Institutions, and Power

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