Media Audiences: Effects, Users, Institutions, and Power - Image 1

£69.13

Sage Publications Media Audiences: Effects, Users, Institutions, and Power

Name: Media Audiences: Effects, Users, Institutions, and Power
Brand: Sage Publications
Price: 19.05 GBP
Availability: InStock

Market Research

Price History & Forecast

Last 52 days • 52 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 52 days • 10 price levels

Days at Price

Current Price

Price Analysis

Most common price: £85 (12 days, 23.1%)

Price range: £19 - £93

Price levels: 10 different prices over 52 days

Description

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1506397409
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 11 May 2020
Listed Since: 10 May 2019

Barcode

No barcode data available

Sage Publications Media Audiences: Effects, Users, Institutions, and Power

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Audiences: A Sociological Theory of Performance and Imagination

Audience Analysis

Routledge The Mass Audience: Rediscovering the Dominant Model

Media/Society - International Student Edition: Technology, Industries, Content, and Users

The SAGE Handbook of Media Processes and Effects

Investigating Audiences

Critical Readings: Media and Audiences

Understanding Audiences: Learning To Use the Media Constructively (Routledge Communication Series)

The Audience in the News (Routledge Communication Series)

Everyday Media Culture in Africa: Audiences and Users (Routledge Advances in Internationalizing Media Studies)

Television and Its Audience: 3 (SAGE Communications in Society series)

Gender, Race, and Class in Media: A Critical Reader

Understanding Media Cultures, Second Edition: Social Theory and Mass Communication

The SAGE Handbook of Media Studies

Gender, Race, and Class in Media: A Critical Reader

Media, Children, and the Family: Social Scientific, Psychodynamic, and Clinical Perspectives (Routledge Communication Series)

Media Effects and Society (Routledge Communication Series)

Audience Analysis

The Mediated World: A New Approach to Mass Communication and Culture

Understanding Media Users: From Theory to Practice

Mediating Social Science

Audiences: Defining and Researching Screen Entertainment Reception (The Key Debates: Mutations and Appropriations in European Film Studies)

The Future of the Mass Audience

The Media Studies Reader