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Sage Publishing Sage Publications Investigating Audiences - Media Research Book

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Description

Investigating Audiences by Sage Publications offers a deep look into audience research through qualitative methods. Building on themes from the acclaimed Understanding Audiences (2000), this text connects academic theory with the personal media experiences of students. The book is organized into chapters that address specific concepts and topics within the field. It is grounded in interpretive approaches to studying how people engage as viewers, readers, and listeners. Readers will explore the various ways media influence can be accessed and examine the methodological considerations involved in modern audience studies.

Key Features

This book by Sage Publications focuses on qualitative methods for conducting audience research.

The content builds upon themes from the critically acclaimed Understanding Audiences (SAGE, 2000).

Chapters are organized by specific concepts and topics to aid student learning.

The text uses interpretive approaches to study viewers, readers, and listeners.

Readers can explore how media influence is accessed through various methodological lenses.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 August 2007
Listed Since
23 January 2007

Barcode

No barcode data available

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