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£141.00
Sage Publications Investigating Audiences - Media Research Book
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Description
Key Features
Focuses on qualitative research methods to help students understand audience behavior through practical application.
Connects academic theories directly to the personal media experiences of the reader for better comprehension.
Organized into thematic chapters that cover essential concepts and topics in audience research.
Provides a foundation in interpretive approaches for studying listeners, readers, and viewers.
Examines the various ways media influence is accessed and the related methodological connections.
Product Specifications
- Brand
- Sage Publications
- Format
- hardcover
- ASIN
- 1412922690
- Domain
- Amazon UK
- Release Date
- 08 August 2007
- Listed Since
- 23 January 2007
Barcode
No barcode data available
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