£141.00

Sage Publications Investigating Audiences - Media Research Book

Name: Sage Publications Investigating Audiences - Media Research Book
Brand: Sage Publications
Price: 141.0 GBP
Availability: InStock

Market Research

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Description

Expand your knowledge of media studies with Investigating Audiences by Sage Publications. This book builds upon the themes found in the acclaimed Understanding Audiences (SAGE, 2000) to provide a deep look into qualitative research methods. It is designed to connect academic theory with the personal media experiences of students, making complex concepts easier to grasp. The text is organized into clear chapters that address audience research through specific concepts and topics. It is grounded in interpretive approaches for studying viewers, readers, and listeners. By examining the different ways media influence can be accessed, this book serves as a practical guide for those looking to understand the methodological connections within the field of market research and media studies.

Key Features

Focuses on qualitative research methods to help students understand audience behavior through practical application.

Connects academic theories directly to the personal media experiences of the reader for better comprehension.

Organized into thematic chapters that cover essential concepts and topics in audience research.

Provides a foundation in interpretive approaches for studying listeners, readers, and viewers.

Examines the various ways media influence is accessed and the related methodological connections.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1412922690
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 08 August 2007
Listed Since: 23 January 2007

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Sage Publications Investigating Audiences - Media Research Book

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