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£18.95

Sage Publications Rethinking the Media Audience: The New Agenda

Name: Rethinking the Media Audience: The New Agenda
Brand: Sage Publications
Price: 52.1 GBP
Availability: InStock

Market Research

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Description

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 0761950710
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 31 August 1999
Listed Since: 05 January 2007

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Sage Publications Rethinking the Media Audience: The New Agenda

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