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Routledge The Audience in Everyday Life: Living in a Media World

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Description

This academic text explores how media audiences engage with content far beyond passive viewing, arguing that media influence permeates daily life in ways often overlooked by traditional research methods. The Audience in Everyday Life examines the complex relationship between people and media across real-world contexts, moving beyond the assumption that audience interaction ends when the television is switched off. The book provides scholars and students with practical tools and methodologies for investigating how audiences consume and are shaped by media throughout their everyday routines. By studying the daily lives of audiences rather than isolated viewing moments, this Routledge publication reveals the subtle but significant undercurrents of media influence that flow through modern life, offering a fresh perspective on audience research that challenges conventional approaches to understanding media consumption and its cultural impact.

Key Features

The Audience in Everyday Life presents methods for studying media consumption beyond the television set, expanding research into daily life contexts.

Bird provides practical tools and frameworks for scholars and students to analyse how media influence operates throughout everyday routines.

This Routledge publication challenges traditional audience research by examining undercurrents of media influence in real-world settings rather than controlled viewing environments.

The book explores the relationship between audiences and media across diverse daily activities, revealing how media engagement extends far beyond scheduled viewing times.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 August 2003
Listed Since
08 February 2007

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