£136.27

Routledge - The Audience in Everyday Life: Living in a Media World

Name: Routledge - The Audience in Everyday Life: Living in a Media World
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Television

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Description

Understanding how people interact with media requires looking beyond the screen. The Audience in Everyday Life: Living in a Media World by Routledge shifts the focus from passive viewing to the active role media plays in our daily routines. This book argues that media influence does not stop when a television is turned off; instead, it flows into the various aspects of our day-to-day existence. Designed for both students and scholars, this text provides a fresh perspective on media consumption. It moves the study of audiences away from the traditional setting of sitting in front of a television and into the real world. By examining the undercurrents of media influence in daily life, readers gain a deeper understanding of how media shapes human experience. Bird offers a collection of practical tools and methods to help researchers study these interactions more effectively. Whether you are studying television, digital media, or general communication, this book provides the framework needed to analyze how media is consumed in a modern, interconnected world. It is an essential resource for anyone looking to master the methods used to study media audiences in contemporary society.

Key Features

Expands the study of media audiences beyond traditional television viewing habits to include daily life interactions.

Provides scholars and students with a variety of useful tools and methods for analyzing media consumption.

Explores the undercurrents of media influence that persist even after media devices are turned off.

Offers a practical framework for understanding how media is integrated into everyday human activities.

Serves as a comprehensive resource for academic research into the ways people interact with media worlds.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415942594
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 28 August 2003
Listed Since: 08 February 2007

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Routledge - The Audience in Everyday Life: Living in a Media World

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