Understanding Audiences: Theory and Method - Image 1

£50.00

Sage Publications Understanding Audiences: Theory and Method

Name: Understanding Audiences: Theory and Method
Brand: Sage Publications
Price: 47.39 GBP
Availability: InStock

Communication

Price History & Forecast

Last 88 days • 88 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 88 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £47 (64 days, 72.7%)

Price range: £47 - £50

Price levels: 2 different prices over 88 days

Description

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761963456
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 05 December 2000
Listed Since: 14 February 2007

Barcode

No barcode data available

Sage Publications Understanding Audiences: Theory and Method

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Investigating Audiences

Sage Publications Investigating Audiences - Media Research Book

Audiences: A Sociological Theory of Performance and Imagination

Audiences: A Sociological Theory of Performance and Imagination

Audience Analysis

Exploring Media Research: Theories, Practice, and Purpose

Critical Readings: Media and Audiences

Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)

Media Audiences: Effects, Users, Institutions, and Power

Youth and Media

Media Research Methods: Measuring Audiences, Reactions and Impact

Audience Analysis

Television and Its Audience: 3 (SAGE Communications in Society series)

Understanding Audiences: Learning To Use the Media Constructively (Routledge Communication Series)

Rethinking the Media Audience: The New Agenda

Routledge Companion to Audiences and the Performing Arts (Audience Research)

Musicians and their Audiences: Performance, Speech and Mediation

Media Research Methods: Understanding Metric and Interpretive Approaches

Routledge The Mass Audience: Rediscovering the Dominant Model

Qualitative Methodology: A Practical Guide

Audiences: Defining and Researching Screen Entertainment Reception (The Key Debates: Mutations and Appropriations in European Film Studies)

Routledge Audience Research Methodologies Academic Book

Mediating Social Science

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)