Understanding Audiences: Theory and Method - Image 1

£50.00

Sage Publications Understanding Audiences: Theory and Method

Name: Understanding Audiences: Theory and Method
Brand: Sage Publications
Price: 50.0 GBP
Availability: InStock

Communication

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Description

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761963456
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 05 December 2000
Listed Since: 14 February 2007

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Sage Publications Understanding Audiences: Theory and Method

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