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£149.00

Sage Publishing Rethinking the Media Audience: The New Agenda

Name: Rethinking the Media Audience: The New Agenda
Brand: Sage Publishing
Price: 149.0 GBP
Availability: InStock

Market Research

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Description

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 0761950702
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 31 August 1999
Listed Since: 20 December 2006

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Sage Publishing Rethinking the Media Audience: The New Agenda

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