£49.49

Routledge Creative Arts Marketing

Name: Creative Arts Marketing
Brand: Routledge
Price: 49.49 GBP
Availability: InStock

Arts & Photography

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Description

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.

Key Features

Creative Arts Marketing

Product type: ABIS BOOK

Brand: Routledge

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138213764
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 13 October 2017
Listed Since: 18 March 2017

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Routledge Creative Arts Marketing

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