£17.29

Red Globe Press Marketing In Creative Industries: Value, Experience and Creativity

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£44.99 £13.46 £20.34 £27.22 £34.10 £40.98 £47.86 09 June 2024 08 November 2024 10 April 2025 10 September 2025 10 February 2026

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96 days · current 29 days 42 days 5 days 440 days 0 110 220 330 440 £16-22 £22-28 £28-34 £34-39 £39-45 Days at Price

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Price range: £16 - £45

Price levels: 5 price ranges over 612 days

Description

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
07 July 2015
Listed Since
20 November 2014

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