The Disappearing Product: Marketing and Markets in the Creative Industries - Image 1

£40.66

Edward Elgar Publishing The Disappearing Product: Marketing and Markets in the Creative Industries

Name: The Disappearing Product: Marketing and Markets in the Creative Industries
Brand: Edward Elgar Publishing
Price: 40.66 GBP
Availability: InStock

Economics

Price History & Forecast

Last 80 days • 80 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 80 days • 1 price levels

Days at Price

Price Analysis

Most common price: £41 (80 days, 100.0%)

Price range: £41 - £41

Price levels: 1 different prices over 80 days

Description

'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the internet age have disintermediated IP owners. How can creators of content reclaim their relationship with their audiences?' - Peter Bazalgette, Chair of ITV and previously Chair of Arts Council England 2012-2016 The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Bilton's analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: a defined approach to marketing geared towards the cultural and creative industries, distinguished from `business as usual' and `arts marketing' case studies and questions for discussion that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models.

Product Specifications

Brand: Edward Elgar Publishing
Format: paperback
ASIN: 1785360744
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 29 September 2017
Listed Since: 22 February 2017

Barcode

No barcode data available

Edward Elgar Publishing The Disappearing Product: Marketing and Markets in the Creative Industries

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

I'm Not an Artist: Reclaiming Creativity in the Age of Infinite Content

Understanding Creative Business: Values, Networks and Innovation (Gower Applied Research)

Creativity in the Design Process: Exploring the Influences of the Digital Evolution: 18 (Springer Series in Design and Innovation, 18)

Tourism and the Creative Industries: Theories, policies and practice (Routledge Advances in Tourism)

The Sociology of Arts and Markets: New Developments and Persistent Patterns

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Curating the Digital: Space for Art and Interaction (Springer Series on Cultural Computing)

Creative Arts Marketing

American Literary Magazines: The Eighteenth and Nineteenth Centuries (Historical Guides to the World's Periodicals and Newspapers)

Essentials of Modern Marketing: Inaugural Pakistan Edition

Dealing in splendour: A History of the European Art Market

Computational Approaches in the Transfer of Aesthetic Values from Paintings to Photographs: Beyond Red, Green and Blue

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Creative Regions in Europe

Applications in Electronics Pervading Industry, Environment and Society: APPLEPIES 2020: 738 (Lecture Notes in Electrical Engineering, 738)

Business Partner Management: Externe und interne Geschäftsbeziehungen erfolgreich gestalten

Digital Science: DSIC 2021: 381 (Lecture Notes in Networks and Systems, 381)

Why can't we stop!: How to avoid menticide: the 2020's cause of acting & thinking recklessly

Thrive! The Creative's Guidebook to Professional Tenacity

Global Media Ecologies: Networked Production in Film and Television (Routledge Advances in Internationalizing Media Studies)

Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries (New Directions in Cultural Policy Research)

Jacques Ellul and the Technological Society in the 21st Century: 13 (Philosophy of Engineering and Technology, 13)

Russian Function Words: Meanings and Use: Conjunctions, Interjections, Parenthetical Words, Particles, and Prepositions

Management of Changes in Socio-Economic Systems: 135 (Studies in Systems, Decision and Control, 135)