MACMILLAN Platform Capitalism in India (Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series)

This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life. Encouraging readers to explore the phenomenon of platformisation in context, the book uncovers the distinctive features of platform capitalism in India. From the Back Cover This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life. Encouraging readers to explore the phenomenon of platformisation in context, the book uncovers the distinctive features of platform capitalism in India. About the Author Adrian Athique is Principal Research Fellow at the Institute for Advanced Studies in the Humanities, University of Queensland, Australia. He has written and edited a substantial body of work on digital society and the media in Asia, including seven books and more than forty journal articles and chapters. Vibodh Parthasarathi is Associate Professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, India. He maintains a multidisciplinary interest in media policy, creative industries, and media history, his most recent work being the co-edited double-volume The Indian Media Economy (2018). His ongoing work explores the regulatory and commercial dynamics of digitalisation across the Indian media, including in newspapers, journalism, broadcasting, and cable distribution.