Policy and Marketing Strategies for Digital Media - Routledge - Image 1

£125.00

Routledge Policy and Marketing Strategies for Digital Media - Routledge

Name: Policy and Marketing Strategies for Digital Media - Routledge
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Television

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Description

Explore comprehensive policy and marketing strategies designed for today's digital media landscape with this essential academic volume from Routledge. This book examines government policy approaches across digital television, IPTV, mobile TV, and OTT TV platforms, whilst addressing innovative marketing strategies that leverage digital media's unique production design and accessibility features. Contributors draw on real-world case studies spanning Asia, North America, and Europe to provide practical best practices for organisations navigating policy development and marketing in the digital era. Perfect for media professionals, policymakers, and academics seeking evidence-based insights into digital media strategy and governance.

Key Features

Part of Routledge Studies in New Media and Cyberculture series offering peer-reviewed scholarship on contemporary media landscapes.

Covers policy frameworks for multiple digital platforms including digital television, IPTV, mobile TV, and OTT TV services.

Includes international case studies from Asia, North America, and Europe demonstrating regional policy and marketing approaches.

Addresses marketing strategies tailored to digital media's innovation, production design, and accessibility characteristics.

Provides practical best practices for both government policy development and commercial marketing in digital media sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415747716
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 28 April 2014
Listed Since: 04 October 2013

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Routledge Policy and Marketing Strategies for Digital Media - Routledge

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