Routledge Policy and Marketing Strategies for Digital Media: 19

As digital media becomes a dominant force, understanding the specific frameworks that govern and promote it is necessary. This volume from the Routledge Studies in New Media and Cyberculture series provides an in-depth look at the evolving landscape of digital communication. Contributors examine how government policies impact various platforms, including digital television, IPTV, mobile TV, and OTT TV. Beyond regulation, this book explores marketing strategies designed to work with the unique characteristics of digital innovation, production design, and accessibility. By using case studies from Asia, North America, and Europe, the text provides real-world examples of how policy and marketing function across different global regions. This collection offers valuable perspectives for anyone studying the intersection of media regulation and commercial strategy in a digital-first world.