Wiley-Blackwell Exploring Electronic Media: Chronicles and Challenges

Product Description Exploring Electronic Media: Chronicles and Challengesis a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subjectCovers the historical influences and contemporary issues in programming, technology, regulation and the business of mediaFeatures chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscapeExplores the fundamentals for understanding human communication as an underpinning to the study of media communication systems Considers the future and great potential in this ever-changing field. Review “These four experts don’t just write about the electronic media, they have spent decades shaping it! You won’t find a more articulate, insightful, and relevant text to introduce your students to the field.” David Byland, Department of Communication Arts, Oklahoma Baptist University “A fascinating approach to the past and future of electronic media.” Dom Caristi, Department of Telecommunications, Ball State University From the Inside Flap Exploring Electronic Media is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject. Covers the historical influences and contemporary issues in programming, technology, regulation, and the business of media. Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape. Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems. Considers the future and great potential in this ever-changing field. From the Back Cover Exploring Electronic Media is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject. Covers the historical influences and contemporary issues in programming, technology, regulation, and the business of media. Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape. Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems. Considers the future and great potential in this ever-changing field. About the Author Peter B. Orlik is Professor and Director of Central Michigan University’s School of Broadcast and Cinematic Arts. Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies. Louis A. Day is an alum