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£41.81

Cambridge University Press Managing Creativity: Exploring the Paradox

Name: Managing Creativity: Exploring the Paradox
Brand: Cambridge University Press
Price: 41.81 GBP
Availability: InStock

Arts & Photography

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Description

What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 1107403731
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 27 October 2011
Listed Since: 24 June 2011

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Cambridge University Press Managing Creativity: Exploring the Paradox

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