Media Consumption in Malaysia: A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series) - Image 1

£50.51

Routledge Media Consumption in Malaysia: A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series)

Name: Media Consumption in Malaysia: A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series)
Brand: Routledge
Price: 50.51 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£51 today · previous high £51 · all-time low £50

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 25 days • 25 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 25 days • 1 price levels

Days at Price

Price Analysis

Most common price: £50 (25 days, 100.0%)

Price range: £50 - £50

Price levels: 1 different prices over 25 days

Description

How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies. About the Author Tony Wilson has taught audience and consumer research at postgraduate and undergraduate levels in Malaysian private and public universities, and is currently affiliated to the Research Office, Sunway University, Jeffrey Cheah Educational Foundation, Malaysia. He holds a PhD from Glasgow University, UK and this book is his sixth monograph on hermeneutics, practices and Malaysian media users.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138492299
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > International
Domain: Amazon UK
Release Date: 21 February 2018
Listed Since: 22 November 2017

Barcode

No barcode data available

Routledge Media Consumption in Malaysia: A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Understanding Media Users: From Theory to Practice

Routledge Consumption, Psychology and Practice Theories Book

On the Mental Intercourse: The Communication Theories of Karl Marx and Friedrich Engels

Understanding Media Cultures, Second Edition: Social Theory and Mass Communication

Understanding Media Psychology: Exploring the Impact of Media on Individuals and Society

The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects (Routledge Handbooks in Communication Studies)

Online Othering - Digital Violence and Discrimination Book

Emerging Media: Uses and Dynamics

Women and the Media in Asia: The Precarious Self

Sharing News Online: Commendary Cultures and Social Media News Ecologies

Routledge - Permanently Online, Permanently Connected Book

The Media, Cultural Control and Government in Singapore (Media, Culture and Social Change in Asia)

The Digital Disconnect: The Social Causes and Consequences of Digital Inequalities

Media Consumption and Everyday Life in Asia: 1 (Routledge Advances in Internationalizing Media Studies)

Listening Beyond the Echoes: Media, Ethics, and Agency in an Uncertain World (Cultural Politics & the Promise of Democracy)

Complexity, Digital Media and Post Truth Politics: A Theory of Interactive Systems

New Media and China's Social Development (Research Series on the Chinese Dream and China’s Development Path)

Michel Serres and the Crises of the Contemporary (Michel Serres and Material Futures)

Producing Theory in a Digital World: The Intersection of Audiences and Production in Contemporary Theory: 80 (Digital Formations)

Everyday Media Culture in Africa: Audiences and Users (Routledge Advances in Internationalizing Media Studies)

The Small Screen: How Television Equips Us to Live in the Information Age

Listening Beyond the Echoes: Media, Ethics, and Agency in an Uncertain World

Harold Innis (Critical Media Studies: Institutions, Politics, and Culture)

The Media and Body Image: If Looks Could Kill